Client work
Visa authentication
One way to sign in, across fifteen regions.
In one paragraph
Every region had its own way to sign in and onboard. People moving between products met a different logic each time. I designed one authentication language for all of them.
The distance
Fifteen regions, fifteen sign in flows. The rules underneath were similar. What people saw was not, so every product taught them a new model of the same thing.
The working
I prototyped three flow philosophies: flexible, hybrid and rigid. Stakeholders chose rigid, for data integrity. That was the right call for the system, and it meant my job became making a strict flow feel considerate.
- Microcopy that explains each requirement before it’s enforced.
- Progressive password feedback, as you type.
- Mobile first inputs, so the strict flow stays short on a phone.
Receipts
- One authentication design across 15 regions.Receipt15 regionsAuthentication unified acrossMethodRegions sharing the one authentication design.SourceRésumé fact baseChecked
- Teams implemented it 3x faster.Receipt3x fasterImplementation speedMethodImplementation speed for the teams that built it, as recorded in the résumé fact base.SourceRésumé fact baseChecked